Digital marketing has become one of the most important and powerful skills in the modern workplace. If you can advertise your product in the right place, in front of the right people, and at the right time, you are guaranteed to become a success. Digital marketing will teach you how to find the right audience and how to market any services you offer to that audience, while maintaining a brand that remains compelling and consistent throughout.
The Power of Digital Marketing
Digital marketing takes place in many platforms; social media, emails, websites and search engines. It is everywhere in the digital age and with technological advancements being made every day, the power of digital marketing will continue to grow.
Digital marketers are in demand in the UK with 72% of big companies suffering tech skills gaps, with the digital skills gap costing the UK economy over £63 million in 2017 alone. If nothing changes by 2024, that figure is expected to rise to £90 billion.
About The Course
Climb Academy are looking to plug this skills gap by providing both learners and professionals with the opportunity to develop their digital skillset in Search Engine Optimisation (SEO), Pay-Per-Click (PPC) advertising and Social Media management.
Developed by industry experts, Mark Wright (The Apprentice Series 10 Winner) and the Climb Online team, the Climb Academy Level 1 Introduction to Digital Marketing, will show you how to harness the true power of digital marketing for business growth and success.
On completion of the course, candidates will be able to secure digital marketing roles within a business or agency environment.
How will this course help my career?
The Certificate in Digital Marketing is based on giving you the knowledge and practical skills to utilise one of the most important skills in the modern workplace and the most powerful tools available to businesses in the technological age – digital marketing. On completion of the course, candidates will be able to secure digital marketing roles within a business or agency environment.
- How to create an SEO campaign
- How to write SEO-friendly content and evaluate the performance of an SEO campaign
- Advertising on different search platforms
- Setting goals for PPC campaigns
- Display advertising
- Social media marketing and how it connects to your business
- How marketing is vital in maintaining customer satisfaction
- Advertising through social media
- Measuring success of social media campaigns